Consultancy

The AB Consultancy represents the culmination of decades of experience, aimed in supporting your products and enabling to maximize their potential, providing accurate feedback.

Consultancy Services Include

  • Detailed Game Evaluations both written and video presentations provided.
  • Gameplay Structure, Physics, Audio, Artistic and UX Feedback.
  • Metacritic projections based on Mock Reviews.
  • Mock Reviews, presented in short form or long form.
  • Sales Effects and Life cycle projections.
  • Post release post-mortems, including customer social media feedback.

Working with The AB Consultancy

Alan has long been offering advice to various aspects of the UK Video Games Industry. From recommending on improvements for education to ELSPA, to large scale buying decisions for hardware manufacturers.

Using his extensive experience to support games developers in improving their products on every level, with clients repeatedly returning for advice and input.

Aiding the thought process of your development teams, expanding awareness on how challenges can be resolved or have been in the past.

World Renowned Automotive Gaming Specialists

Through the process of running Team VVV, over 3500 racing games have been covered, testing over 1000 racing titles in detail, averaging 50+ titles covered per year. Supported with various real driver training courses, combining real racing feedback with the sim racing world.

Possibly, the most extensive automotive gaming experience anywhere. When directed upon your automotive product this can result in hugely detailed feedback in a limited time frame that covers all of the key areas highlighted.

This extends to Ergonomic Design for peripherals, understanding all of the elements that constitute use and taking into account different situations for different users.

Not just Racing products

Alan has played through, tested and competed on literally thousands of games across all genres, granting encyclopaedic knowledge. While building a network of contacts encompassing many experts from any given genre, including Marketing and PR.

Contact the AB Consultancy

Contact the AB Consultancy today, let us know your project requirements and a consultation can be provided. Resulting plans can scale depending on your requirements, opportunities are available for developers of all sizes.

Contact

Testimonials

As Game Director at Kylotonn (KT Racing), I have worked with Alan for many years across a wide range of successful automotive projects such as the WRC series, Isle of Man TT titles and Test Drive Unlimited.

From the beginning, I was impressed by this giant from Team VVV, one of the most world renowned and expert media on racing games. But I quickly understood he is a focused and benevolent expert, with a very relevant opinion on a wide range of games. Alan’s feedback is always very pertinent, direct and well documented, with relevant references he is able to catch out areas for improvement from what seems to be an unlimited knowledge of video games. Sometimes, pointing out a game\’s defaults is not easy to do, and to hear for us, but Alan\’s accurate analysis is always on point, which can (and has on many occasions) really helped in the development process.

I definitively recommend working with such a passionate and friendly expert.

Alain Jarniou: Game Director – KT Racing – Test Drive Unlimited Solar Crown

I’ve been working with Alan for the last 10 years on all our racing games, besides other genres and product lines. Our collaboration evolved over the years, from a classic media relationship to a content creator position and now more and more on consultancy missions.

Alan is a fountain of science for motorsport but not only racing games, as he also has a strong gaming and entertainment culture in general across all genres. The dedication that Alan is able to put in some projects, doesn’t have any limits. From a content creator perspective, Alan produces high quality content which makes the difference with tons of other guys online. When it comes to consultancy missions, Alan always helps to take a step back, and highlights what are the strength and weaknesses of a product with a strong knowledge of players’ expectations.

Trust and commitment are the first 2 words I would have in mind to define Alan.

Sebastien Waxin – Marketing Manager - Nacon

Alan was always reliable and had a great understanding of certifying our titles. He had an excellent rapport with the team and was very good at teaching/helping others.

Andy Chung - Electronic Arts

Alan has worked over the years on multiple Milestone games, both for consulting and communication. He is passionate about motorsports in all forms, and very competent, so any client should expect precise feedbacks, clear analyses and spot-on advices working ahead of game release. Besides in-depth coverage, compelling comparisons, and reviews when the game hits the market. The kind of material he produces has a distinct style and very important, great quality hour after hour of published footage. He’s a superb content creator for petrol heads.

Michele Caletti - Game Director - Milestone